Privacy Policy

Privacy

We ask that you do not provide any sensitive personal data. This is data revealing information about an individual’s racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade-union membership, and includes genetic data, biometric data (for the purpose of uniquely identifying an individual), data concerning health, or data concerning a natural person’s sex life or sexual orientation. If you do provide it, this will be an indication that you explicitly consent to us processing this information. 

Jade Development Enterprises Limited / Manorgrove Homes – Privacy Notice

INTRODUCTION

Jade Development Enterprises Limited / Manorgrove Homes is committed to protecting and respecting your privacy. When we say “we”, “our”, “us” or “Jade Development Enterprises Limited / Manorgrove Homes –” in this privacy notice, we are referring to Jade Development Enterprises Limited / Manorgrove Homes.

Jade Development Enterprises Limited / Manorgrove Homes is committed to protecting and respecting your privacy in accordance with its privacy notice. We have a separate Cookie Policy that sets out similar information relating to the cookies and other technologies that we use.

WHOSE PERSONAL INFORMATION DO WE PROCESS AND HOW DO WE COLLECT IT?

We collect and process the personal information of:

  • our customers and third parties engaged by our customers (such as their conveyancing solicitors).
  • residents and tenants of properties where we are doing works or providing services.
  • potential customers and members of the public who are not customers, such as those who use our website and online services, make enquiries about our homes and ask to receive information from us.
  • consultants, contractors, service providers and others involved in the services that we carry out for our customers or engaged by us to support the services that we provide and/or to provide services to us.

HOW YOUR PERSONAL INFORMATION IS USED

This section explains how we process your information depending on the context of how personal information comes into our care and includes information about the legal basis that we rely on in those circumstances. For more information on the basis for processing see “Lawful basis for processing” below.

We use information held about you to:

  • provide our services.
  • carry out feedback and research on our services; and
  • notify you about our services and/or changes to our services.

Set out below in a table format is a description of all the ways we may use your personal data and which of the legal bases we rely on to do so, depending on who you are. We have also identified what our legitimate interests are where appropriate. We may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data.

We never sell your data to third parties or allow third parties to contact you without your permission.

We share your data with third parties where there is a legal obligation for us to do so or we have identified a valid lawful basis as set out in the tables below. We may process your personal data without your knowledge or consent where this is required or permitted by law.

OUR CUSTOMERS

Legal Basis for processing -

  • Contract, on the basis that processing is necessary in order to enter in to and perform our contract with you.
  • Legal obligations, including for example complying with anti-money laundering requirements.
  • Our legitimate interests, in a way which is reasonably expected as part of running our business (see “Lawful basis for processing”).

Types of personal data -

We collect and use the following personal information:

  • name, address, telephone number and email address.
  • the address of the property that you are buying.
  • your communication/contact preferences.
  • information about you that you share with us, such as your proposed deposit, if you are a first-time buyer, if you will be using the Help-to-Buy scheme, your family situation, your proposed mortgage term and how much you would like to borrow.
  • your username and password to our customer portal (if applicable).
  • details of purchases made by you; and
  • your preferences, feedback and survey responses.

The personal information we have is also made up of what you tell us, data we collect when you receive our services and information that we learn from you or from outside organisations that we work with.

Use

We will use the information you provide to:

  • follow up a visit to a marketing suite.
  • communicate with you to provide you with information about your new home and to respond to your queries.
  • communicate with you to provide you with information about our services and to respond to your queries and provide you with information about offers, where appropriate.
  • progress the purchase of your new home from us and our services to you and comply with our legal obligations.
  • refer you (with your express permission) to an independent financial advisor.
  • ask for your feedback, assess customer service and satisfaction and to improve services.
  • handle any complaints or claims made by you.
  • if applicable, administer your account with the relevant management company for your development and/or on behalf of the relevant freehold owner if you have purchased a leasehold interest, including in respect of the collection of ground rent and/or service charges (see below “Management companies”); and
  • if you consent, keep you informed of news and services, follow up on your visits to our show homes and for other marketing purposes (see below under “Marketing to customers & non-customers”.

Disclosure

We will share your personal information with:

  • service providers who assist us to provide our services to you (such as our IT service providers, our website provider and customer survey provider, also our contractors and subcontractors who we may ask to come and perform works and services in your property after you have bought it).
  • third parties who you nominate to process and store your personal information (e.g., your conveyancing solicitor and your mortgage provider).
  • the relevant residents’ management company for your property/development and/or any property management service provider appointed in respect of your property/development.
  • analytics and search engine providers that assist us in the improvement and optimisation of our websites.
  • our professional advisers, claims handling agencies and/or debt recovery agencies.
  • crime and fraud prevention agencies and organisations, where requested by that organisation.
  • law enforcement, taxation, legal or government authorities, where requested by that organisation; and

If you wish to update your personal information or your communication preferences, you can do so at any time by contacting us by email at enquiries@harefieldplace.com

MARKETING TO CUSTOMERS & NON-CUSTOMERS

We may use personal information to make decisions about what products, services and offers we think you may be interested in and to let you know about those products, services and offers that may be of interest. This is what we mean when we talk about ‘marketing’.

If you do not wish us to continue to use your information in this way, you can let us know by following the unsubscribe instructions on any marketing communications sent to you. You can also exercise this right at any time, update your contact details and/or change your marketing preferences by contacting us by email at enquiries@harefieldplace.com

Legal Basis for processing -

Consent (see below “Your Rights”)

Types of personal data -

We collect and use the following personal information:

  • name, address, telephone number and email address.
  • where relevant, the address of the property that you are buying.
  • your communication/contact preferences.
  • information about you that you share with us, such as your current status, proposed deposit, if you are a first-time buyer, your family situation, your proposed mortgage term and how much you would like to borrow.
  • your interests, preferences, feedback and survey responses.
  • technical and usage data, including internet protocol (IP) address, your login data, browser type and version and information about how you have used or responded to our website and marketing services; and
  • on occasion, photographic images and/or video recordings.
  • The personal information we have is also made up of what you tell us, data we collect when you use our services and information that we learn from you or from outside organisations that we work with.

We may receive your initial enquiry through a property portal or website such as Rightmove or Zoopla if you have interacted with a message sent to you by that portal or website or in respect of information published on that portal or website. If you have completed a contact request form, asked for more information and/or asked to have an enquiry sent to us, we receive your information in that way.

Use

We will use the information you provide to:

  • respond to requests for brochures, information or to answer your enquiries.
  • show or send marketing material online (on our own and other websites including social media), in our own and other apps, or by email, mobile phone, post or through smart devices and other digital channels.
  • follow up a visit to a marketing suite.
  • keep you informed of latest Harefield Place news and services.
  • help us improve our service and our communications to you, for example to find out when you may wish to move forward with a purchase of a property so that we can contact you at the appropriate time.
  • track emails to help us improve the communications we send. We use small images called pixels within our emails to tell us things like whether you opened the email, how many times and the device you used. We may also set a cookie to find out if you clicked on any links in the email. To find out more about how we use cookies and email tracking, please see our Cookie Policy.
  • register your name and address on our website (if you complete a registration).
  • with your permission, we may also use photographic images and/or video recordings on social media channels and/or in other published public relations or marketing materials, including but not limited to our website, press adverts, posters, brochures and leaflets.

We study the information to form a view on what we think you may want or need, or what may be of interest. This is how we decide which products, services and offers may be relevant. This is called profiling for marketing purposes. You can contact us at any time and ask us to stop using your personal information this way.

What you get will depend on the marketing and communication choices that we hold. You can change these at any time and tell us to stop sending you sales and marketing information.

 

Disclosure

We will share your personal information with:

  • service providers who assist us to provide our marketing services to you, such as our website provider, our marketing services provider and our customer survey providers.
  • analytics and search engine providers that assist us in the improvement and optimisation of our websites and digital communications.
  • our professional advisers.
  • crime and fraud prevention agencies and organisations, where requested by that organisation.
  • law enforcement, taxation, legal or government authorities, where requested by that organisation.

From time to time we may also ask for your specific consent to use photographic images and/or video recordings of you and/or your family members for use in social media channels or in other published public relations or marketing materials, including but not limited to our website, press adverts, posters, brochures and leaflets. We will do this by asking you to sign a release and permission forming response to us when prompted on social media or by email referring to relevant terms and conditions for example in any promotion or competition that we run.

Types of personal data -

We collect and use the following personal information:

  • your name, address, telephone number and email address.
  • the services that we have provided to you when you have connected us and when we have contacted you.
  • your communication/contact preferences; and
  • information about you that you choose to share with us that may help us to provide our services to you, including your family

The personal information we have is also made up of what you tell us, data we collect when you use our services and information that we learn from you or from outside organisations that we work with (such as your landlord, if applicable). We may receive your name and contact details from your registered housing provider or landlord. We need this information to be able to contact you to arrange access to your home to carry out necessary repairs or other services.

Use

We will use the information you provide to:

  • provide our services to you and your property and comply with our legal obligations.
  • communicate with you to provide you with information about our services and to respond to your queries.
  • ask for your feedback, assess customer service and satisfaction and to improve overall operations; and
  • handle any complaints or claims made by you.

From time to time we may track emails to help us improve the communications we send. We use small images called pixels within our emails to tell us things like whether you opened the email, how many times and the device you used. We may also set a cookie to find out if you clicked on any links in the email. To find out more about how we use cookies and email tracking, please see our Cookie Policy.

Sometimes we may ask third party market research firms to get in touch with you on our behalf to ask you for your opinions and feedback. Sometimes these firms will combine what you tell them with data from other sources to study it. They will use this to produce reports and advice that help us understand our customers’ point of view, so that we can improve the way we work as a business.

Disclosure

We will share your personal information with:

  • service providers who assist us to provide our services to you (such as our out of hours aftercare helpline service provider and our contractors and subcontractors who we ask to come and perform works and services in your property).
  • Checkmate or other similar providers for the purposes of administering your new home warranty.
  • our professional advisors.
  • crime and fraud prevention agencies and organisations, where requested by that organisation.
  • law enforcement, taxation, legal or government authorities, where requested by that organisation; and
  • any member of the Morgan Sindall Group plc group of companies.

MANAGEMENT COMPANIES

Where we have shared your data with a residents’ management company for your development and that management company remains under our control during a development, your data will continue to be processed in accordance with this privacy notice.

Once control of the management company has been handed over to the residents after the end of the development, we will no longer be responsible for personal data processed by the management company.

The management company will process your data for the purposes of maintaining the common parts and/or open spaces of the development and collecting services charges from residents for that purpose on an ongoing basis.

The management company will usually appoint a professional third-party property management service provider to provide these services on behalf of the residents. Where the property management service provider is a data controller of your data in its own right, it will provide you with a separate privacy notice in respect of how it will process your personal data for the purposes of providing its services to the management company.

LAWFUL BASIS FOR PROCESSING

We will only use your personal information where it is permitted by law, meaning when we have one or more legal basis to do so, and where:

  • we need to use your personal information to perform a contract with you.
  • we need to use your personal information to comply with our legal or regulatory obligations.
  • you have given us consent to use your personal information (if consent is needed); or
  • it is reasonable for us to do so and there is no disadvantage to you or risk to your personal information.

In certain circumstances we rely on the legal ground known as “legitimate interests” to collect and process your personal information. This is where the processing of your personal information is necessary to pursue our legitimate interests in a way which is reasonably expected as part of fulfilling a contract that we have with you (or for the purposes of entering into that contract) or in a way which is reasonably expected as part of running our business, but which is not detrimental to you and would have minimal impact on your privacy.

WHERE DO WE STORE YOUR INFORMATION?

Your personal information is retained by us in accordance with applicable law and regulation. Our data retention periods vary depending on the nature and context of the personal information that we have in our care and are calculated taking into account the following factors:

  • potential claims or litigation.
  • guidance from official bodies such as the ICO.
  • how long we need to keep the information to fulfil the original purpose for which it was collected; and

YOUR RIGHTS

You have a number of rights under data protection law in relation to the way that we process your personal data. These are set out below. You may contact us using the contact details in the “Introduction” to this privacy notice to exercise any of these rights and we will respond to any request received from you within one month from the date of request.

You may also contact our sales team to change your marketing preferences at any time.

Your Rights are:

  • A right to object to our processing of personal data about you (including for the purposes of sending marketing information to you).
  • A right to withdraw your consent, where we are relying on it to use your personal data (for example, to provide you with marketing information about our services or products).
  • A right to access personal data held by us about you.
  • A right to require us to rectify any inaccurate personal data held by us about you.
  • A right to require us to erase personal data held by us about you. This right will only apply where (for example) we no longer need to use the personal data to achieve the purpose that we collected it for; or where you withdraw your consent if we are using your personal data based on your consent; or where you object to the way we process your data.
  • A right to restrict our processing of personal data held by us about you. This right will only apply where (for example) you dispute the accuracy of the personal data held by us; or where you would have the right to require us to erase the personal data but would prefer that our processing is restricted instead; or where we no longer need to use the personal data to achieve the purpose we collected it for, but we require the data for the purposes of dealing with legal claims.
  • A right to receive personal data, which you have provided to us, in a structured, commonly used and machine-readable format. You also to have the right to require us to transfer this personal data to another organisation at your request.
  • If you are not satisfied with the way that we have treated your data or responded to a rights request, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org. uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

LEGAL OBLIGATION

Most information that we ask you to provide as one of “Our customers” or “Residents” is necessary to enable us to enter into a contract with you or provide relevant services to you. If you do not provide the information required, we will not be able to proceed with the purchase of your new home or provide the services requested. Information such as your proposed deposit, mortgage term or your family situation is not necessary, and you are under no obligation to share that information with us. Any information that is voluntary will be made clear to you at the time that it is requested.

Most information that we ask you to provide to us as one of our “Consultants, contractors, service providers or site attendees” is necessary either to fulfil our health and safety obligations or to enable us to administer our contracts with you, with your employer or with our clients. Any information that is voluntary, such as medical conditions, will be made clear to you at the time that it is requested.

 

You are not under any obligation to provide any information that we ask you to share with us for the purposes of “Marketing to customers & non-customers”.

 

LINKS TO THIRD PARTY WEBSITES

We are not responsible for the content, reliability, privacy and data protection practices of third-party websites, plug-ins and applications that you may link to from our website. As such, we recommend that you review the privacy and data protection policies of any third-party websites before making further use of their services.

 

 

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